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Do Smart Cards and Loyalty Systems Really Mix?

Business Assyst

This paper considers whether smart cards really do have a role to play in loyalty systems or whether they are simply being promoted by the suppliers of smart card technology into what they see as a fast growing, profitable marketplace.

Tags : customer satisfaction, customer relationship management, customer interaction service, customer experience management, smart card, smart cards, access control, business assyst
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Published:  Mar 26, 2007
Length:  8
Type:  White Paper