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Case Studies for Aggressive Online Behavior Aimed at Large Corporations


This new study by Harvard's Berkman Center for Internet & Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald’s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.

Tags : collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction
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Published:  Jul 11, 2007
Length:  16
Type:  Case Study