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Finding Value in an Email Marketing Service Provider

Gold Lasso

Many email marketers look for the lowest price point and equate that to the best value, but the lowest cost may not be the best value. Understanding how Email Service Providers determine price and what features you're paying for is an important part of being a successful email marketer.

Tags : marketing, email marketing, vendors, esp, esps, marketing solutions, vendor selection, gold lasso
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Published:  Oct 02, 2007
Length:  4
Type:  White Paper