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CRM Software: Reasons to Optimize

Vendor Guru

Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.

Tags : crm, customer relationship management, crm solution, crm software, loyalty, customer loyalty, customer satisfaction, customer interaction
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Published:  Dec 21, 2007
Length:  5
Type:  White Paper