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Questions to Ask When Choosing a Customer Relationship Management Solution

Vendor Guru

Small and medium businesses (SMBs) continue to fuel demand for customer relationship management (CRM) systems, and more software firms are stepping up to offer appropriate technologies. SMBs, defined as companies with 1,000 or fewer employees, are searching for CRM solutions that will allow them to satisfy customers, control costs, and comply with various government regulations. But when choosing CRM software, it’s important to keep in mind that the needs of small and medium businesses aren’t always the same.

Tags : customer satisfaction, customer retention, crm, crm solution, customer relationship, customer service, vendorguru, vendor guru
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Published:  Dec 21, 2007
Length:  6
Type:  White Paper