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The ABCs of Choosing a CRM System

Vendor Guru

Since the 1990s, the customer relationship management (CRM) concept has been embraced by the business world as a way to forge, maintain, and improve bonds with customers. Previously, many companies focused mainly on gathering consumer data for their own use. However, once businesses began to understand the value of allowing customers to dialog about their needs, they began implementing more systems that invited customer feedback.

Tags : vendor guru custom question campaign, crm tool, crm solution, crm tools, crm, customer relationship, customer centric, customer-centric
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Published:  Dec 21, 2007
Length:  10
Type:  White Paper