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The Brand Lift of Search


More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.

Tags : search marketing, organic search, buying behavior, buying behaviors, ctr, search, branding, google
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Published:  Jan 14, 2008
Length:  11
Type:  White Paper