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5 Steps to Effective Web Measurement

Omniture

Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.

Tags : web analytics, web measurement, analytics, kpis, lead generation, sitecatalyst, site catalyst, omniture
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Published:  Jun 27, 2007
Length:  9
Type:  White Paper