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Measure What Matters: Defining KPIs and Driving Business Performance


The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.

Tags : key performance indicator, kpi, omniture, web analytics, website analytics, user data, data collection, web measurement
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Published:  Jun 27, 2007
Length:  8
Type:  White Paper