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Denison University: Email Marketing Delivers ROI for College Fund Raising

BrightWave Marketing

Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.

Tags : brightwave, email design, email marketing, philanthropy, fund raising, fund raiser, alumni, alumnus
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Published:  Mar 13, 2008
Length:  2
Type:  Case Study