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Email Raises Awareness for Susan G. Komen Breast Cancer Fundraiser


This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.

Tags : acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail
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Published:  Apr 07, 2008
Length:  1
Type:  Case Study