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Fundamentals of Marketing Through Games

Catalyst SF

This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.

Tags : game, gaming, video game, video gamings, catalyst, catalyst sf, game marketing, interactive/pr agencies
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Published:  May 05, 2008
Length:  36
Type:  White Paper