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Customer Centric Messaging - What You Need To Know


In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.  Read this case study to learn more.

Tags : customer centric messaging, clickatell, standard bank, mobile marketing
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Published:  May 20, 2008
Length:  2
Type:  Case Study