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Designing Accountability: Marketing Measurement and Marketing Intelligence


This paper discusses both the benefits and the pitfalls of the increased focus on marketing measurement, and describes how a comprehensive Marketing Intelligence strategy can be used to report on the full spectrum of marketing activities.

Tags : marketing, email marketing, business intelligence, business analytics, analytics, analytical applications, marketing intelligence, direct response
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Published:  Aug 21, 2009
Length:  16
Type:  White Paper