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An Email Marketer's Call to Action for 2008


As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the “email is a courtship” metaphor and “one-to-one” techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it’s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers.

Tags : email marketing, email messaging, blue hornet, bluehornet, email marketing services/software
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Published:  Jun 06, 2008
Length:  1
Type:  White Paper