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Overcoming Three Challenges Facing the Direct Marketer


B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.

Tags : conversion analysis, content personalization, lead generation, lead generation & automation, direct mail/marketing
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Published:  Jan 03, 2007
Length:  7
Type:  White Paper