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Sales Force Automation Case Study: adidas America

By: AT&T

A leader in its industry, adidas America recognized that it could increase its sales potential by automating many components of the sales process. Tim Oligmueller, sales force automation manager for adidas America, wanted to reduce the number of calls from sales representatives in the field to check on product availability, enabling them to capture "at-once" business and show customers that the company is on the cutting edge not only in footwear and apparel design, but also in customer service.

Tags : sales force automation, salesforce automation, salesforce, blackberry, sales automation, business analytics, inventory, inventory management
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Published:  Jun 30, 2008
Length:  3
Type:  Case Study