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Coordinating Marketing and Sales Across the Entire Revenue Cycle

Marketo, INC.

In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.

Tags : marketing, sales, alignment, coordination, software, leads, sales leads, demand generation
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Published:  Sep 25, 2008
Length:  4
Type:  White Paper