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Competing on Customer Intelligence: Building Competitive Advantage Based on the 3 I's of Marketing


This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.

Tags : competitive advantage, customer data, data collection, business intelligence, customer intelligence, sas, data management/analytics
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Published:  Sep 25, 2008
Length:  34
Type:  White Paper