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Three ways to make B2B direct marketing work in a web 2.0 world

Godfrey

Many B2B marketing professionals are happy with a 2% response on their mailings. Others are thrilled to get a 0.5% click-thru-rate on their email marketing campaign. If that’s you, you are probably using mass direct marketing techniques; not the relationship marketing possible with today’s targeted direct marketing technologies.

Tags : godfrey, click-thru-rate, email marketing campaign, targeted mailing approach, direct marketing plan, b2b direct marketing, interactive/pr agencies
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Published:  Oct 24, 2008
Length:  2
Type:  White Paper