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Change your mind about B2B direct marketing to change results

Godfrey

Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.

Tags : godfrey, b2b direct marketing, management thinking, marketer’s thinking, editor’s thinking, web strategist’s thinking
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Published:  Oct 24, 2008
Length:  2
Type:  White Paper