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Lead Generation & Marketing Automation: Step-by-Step Guide with Practical Templates & Tools

Demand Metric

Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.

Tags : demand metric, lead generation, lead generation & automation
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Published:  Nov 06, 2008
Length:  27
Type:  White Paper