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Closing the Marketing Credibility Gap

Aprimo, Inc.

Creativity. It’s what sets marketing apart from all of the other functional groups within the enterprise. While other professions rely on spreadsheets and repeatable procedures to get work done, marketing can leverage that one additional dimension to make a big impact.

Tags : marketing credibility gap, aprimo, marketing, advertising campaign, enterprise marketing management
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Published:  Dec 19, 2008
Length:  4
Type:  White Paper