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Marketing Productivity Redefined

Aprimo, Inc.

While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.

Tags : aprimo, marketing productivity, marketing value chain, marketing execution, marketing efficiency
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Published:  Dec 19, 2008
Length:  4
Type:  White Paper