RSS feed Get our RSS feed

News by Topic

MRM Goes Mainstream

Aprimo, Inc.

As MRM becomes a mainstream tool of marketers, it is helpful to understand the technology underpinnings and the various types of business processes that are related to marketing.

Tags : aprimo, marketing resource management, enterprise marketing management, campaign management, service oriented architecture, soa
 Email this page
Published:  Dec 23, 2008
Length:  4
Type:  White Paper