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A One-Stop-Shop for Marketing Operations at BearingPoint, Inc.

Aprimo, Inc.

BearingPoint wanted a “one-stop-shop” for its growing marketing organization that was easy to setup and didn’t require a lot of resources. A tool was needed to help with the wide-range of marketing activities that satisfied the needs of the entire marketing team. This system needed to easily handle financial and legal requests, capture campaign and event data, support creative development and reduce manual processes that contributed to the lagging of concrete knowledge of their marketing budgets and spending at any given point in time.

Tags : aprimo, marketing operations, financial visibility, marketing resource management
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Published:  Dec 23, 2008
Length:  2
Type:  Case Study