RSS feed Get our RSS feed

News by Topic

How a $2B Software Company Uses Closed Loop Marketing to Measure ROI

Aprimo, Inc.

To keep up with the growth and volume of its business, the marketing department at a $2B enterprise software company knew they needed a next generation marketing application to track marketing program expenditures.

Tags : loop marketing, enterprise campaign management, financial management, aprimo
 Email this page
Published:  Dec 23, 2008
Length:  2
Type:  Case Study