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Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper

Neolane, Inc.

Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.

Tags : neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability
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Published:  Dec 30, 2008
Length:  7
Type:  White Paper