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Top 10 B2B Paid Search Mistakes

Point It

Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.

Tags : point it, keywords, tracking, b2b marketers, cost per click, ctr, impressions, cost-per-click
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Published:  Mar 02, 2009
Length:  15
Type:  White Paper