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Email Frequency: How Relevancy Tactics Changed the Rules

AppSense

Email marketing provides a lot more flexibility as the delivery schedule isn't dependent on outside factors. However, just because email gives you instant access to your subscribers doesn't mean you can email them impulsively or impetuously. Your emails must follow a plan that is as well thought-out and deliberate as all of your other marketing initiatives in order to remain effective.

Tags : marketing plan, email marketing, email marketing plan, email strategy, loyalty, email frequency, listrak, email marketing services/software
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Published:  May 02, 2008
Length:  7
Type:  White Paper