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Interactive Relationship Marketing: Clicking with Customers through a fluid Lifecycle


Learn how by achieving a 360-degree view of customer interests, markets can achieve unprecedented levels of: *Personalization, *Timing, *Relevance, *Cost-efficiency, *Accountability

Tags : clicksquared, interactive relationship marketing, lifecycle, irm, web 2.0, granular personalization, analytical marketing models, database marketing
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Published:  Jul 07, 2009
Length:  12
Type:  White Paper