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Using Market Research Data to Understand your Target Consumers and How to Reach Them

LeapFrog Interactive

A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.

Tags : leapfrog, target, drive, strategy, market, research, market research, data
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Published:  Jul 09, 2009
Length:  10
Type:  White Paper