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Using Business Rules to Increase Opportunities for Upsell, Cross-Sell and Customer Satisfaction


This white paper discusses one of the most effective ways to extend CRM functionality to competitively enhance your customers' experiences. By using business rules as a non-disruptive extension to your existing CRM system, you will facilitate highly personalized, flexible and consistent interactions in real time at the point of contact. Learn more today!

Tags : ibm, crm, functionality, customer, efficiency, system, flexible, atm
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Published:  Jul 14, 2009
Length:  16
Type:  White Paper