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The Infinitely Complex Online Sale

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Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.

Tags : online ad sale, ad sales, online ad sales, ad serving, graphical/cpm, banner advertising, prestitials, interactive/pr agencies
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Published:  Jan 24, 2007
Length:  2
Type:  White Paper