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Building B2B Brands with Search Marketing

Business.com

Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.

Tags : b2b, business.com, brand, search marketing, branding, roi, marketing mix, seo
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Published:  Jul 20, 2009
Length:  15
Type:  White Paper