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Data Quality: A Survival Guide to Marketing.

SAP Inc.

In this paper, Frank Dravis, Six Factors Consulting, discusses how even with the finest marketing organizations, the success of marketing ultimately comes down to the data.

Tags : single platform, data integration, data quality, quality management, soa, architecture, soa, sap businessobjects data services
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Published:  Jul 28, 2009
Length:  20
Type:  White Paper