RSS feed Get our RSS feed

News by Topic

Newfound impact of PR on advertising


In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.

Tags : vms, economy, measurement strategies, budget, pr objective, objective, smart media, share
 Email this page
Published:  Jul 31, 2009
Length:  6
Type:  White Paper