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Boosting Customer Loyalty with Social Software -- InterContinental Hotels Group case study

Jive Software

InterContinental Hotels Group (IHG) created an online community to connect and engage with its 40 million Priority Club Rewards members. IHG's vision for the new social media platform, Priority Club Connect, is to become the central online gathering place for Priority Club Rewards Members and other like-minded travelers to engage with the Priority Club Loyalty Program and connect and share their traveler experiences. Priority Club Connect encourages members to talk directly with IHG management through a video blog on the community and to participate in special offers available only through the community. Learn how you can leverage a branded online community to: * enhance your customer loyalty programs with Social Business Software * transform your customers into brand advocates * follow best-practices for deploying and managing customer loyalty communities

Tags : social business software, social media, online community, customer loyalty, jive, social media marketing
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Published:  Oct 12, 2009
Length:  1
Type:  Webinar