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Beyond B2B - A New View of the Institutional Market


Not all B2B customers are businesses.  There is a parallel world of non-businesses among your customers that you may not be fully aware of.  Beyond B2B lies the Business-to-Institution (B2i) market, a sector that includes over 2 million institutions, spending $4.1 trillion annually. 

Tags : b2b, business to business, b-to-b, institutional marketing, institution, database and list managers, mch,
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Published:  Jan 29, 2007
Length:  8
Type:  White Paper