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Cultural Clash in Mergers and Acquisitions

Senn Delaney

Mergers and acquisitions are a fact of life in today's highly competitive global business environment. Unfortunately, up to one third of mergers fail within five years, and as many as 80 percent never live up to their full potential. A great deal of evidence indicates that the ultimate success of mergers and the amount of time it takes to get them on track is determined by how well the cultural aspects of the transition are managed. Senn Delaney Chairman Dr. Larry Senn shares insights on how to systematically and consciously avoid cultural clash to gain the most synergy from any merger or acquisition.

Tags : senn delaney, mergers, acquisitions, sbc, at&t, customer focused, brand management, customer-centric
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Published:  Aug 21, 2008
Length:  8
Type:  White Paper