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Best Practices for Measuring the Website Contribution to Multi-channel Purchase Behavior

ForeSee Results

To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.

Tags : website analytics, conversion analysis, brick-and-mortar, multi-channel, foresee, foresee results, market research, usability
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Published:  Feb 05, 2007
Length:  10
Type:  White Paper