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WebSphere Product Center at Panasonic

By: IBM
IBM

This case study outlines their success in achieving global simultaneous product launches, correct information for catalogs and advertising, faster price change notifications and better Point of Sale (POS) integration.

Tags : data integration, product lifecycle management, information management, sales & marketing software, collaboration, business management, catalogging, catalog
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Published:  Dec 12, 2006
Length:  3
Type:  Case Study