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Storytelling in the digital age: Driving business with authentic customer stories


With plummeting ad budgets, a general distrust of advertising, and the power of the personal touch, customer stories give brands a chance to reach untapped consumers with more credibility - through the words of others like them. This paper explains the best way to execute consumer-generated storytelling campaigns that drive business goals, with specific examples and best practices. When reading this paper, keep the following basics in mind.

Tags : bazaarvoice, participation chains, measurable business, engagement, crm, customer service, customer satisfaction, social media marketing
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Published:  Nov 24, 2009
Length:  20
Type:  White Paper