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The 5 Keys to Optimizing Your Co-Op or MDF Advertising Program


As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's ever-growing pressure to achieve sales goals. One of your major expense line items is your reseller co-op marketing budget and improving your co-op advertising program likely represents the single largest revenue opportunity for your company. Download this whitepaper to learn the 5 Keys to Optimizing your Co-op or MDF Advertising Program and seamlessly translate your national strategies into local execution.

Tags : balihoo, marketing, co op marketing, integrated marketing, romi, marketing automation, interactive marketing
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Published:  Apr 29, 2010
Length:  6
Type:  White Paper