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The Essential Marketing Automation Handbook: 15 crucial steps to successful B2B Marketing Automation

Genius Inc

In today's B2B market, where the customer has access to volumes of inforŽmation surrounding their purchase decision, there's been a major shift in the selling paradigm-a shift that all but eliminates "selling" from the process. Now Sales and Marketing professionals must insert themselves into the customŽer's purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle. B2B automated lead nurturing is comprised of three primary components-lead scoring, valuable content and dynamic messaging, all driven by prosŽpects' behavior and profile. In a B2B environment, nurturing programs have one goal in mind-delivering interested, qualified leads to Sales in real time. This free 50-page guide will give you the fifteen crucial steps needed to ensure success in developing: •Effective lead scoring •Appropriate, engaging content for each step in the sales cycle •Proven techniques for creating and optimizing B2B lead nurturing programs

Tags : marketing automation, b2b, sales, genius, b2b, lead generation, demand generation, lead scoring
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Published:  Nov 13, 2009
Length:  50
Type:  White Paper