Breaking Out Of The Funnel: An Look Inside the Mind of the New BtoB Buyer

Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers This study confirms that emerging channels such as social media, blogs and peer groups are influencing and shaping buyer preferences throughout the buying process outside of the traditional sales funnel.