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Free Shipping: Does It Drive Online Holiday Sales and Long-Term Loyalty?

ForeSee Results

Free shipping, undoubtedly, is necessary to compete in the critical holiday season. But, is it really a competitive advantage? Does it drive short-term sales and long-term loyalty? And, are free shipping offers equally effective for repeat customers as for those that buy from a retail site for the first time?  ForeSee Results found some interesting answers to these questions.

Tags : e-commerce software, loyalty and retention, free shipping, e-tailers, e-commerce, foresee, foresee results, market research
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Published:  Feb 05, 2007
Length:  6
Type:  White Paper