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Cross-Channel Commerce: The Consumer View

ATG, Inc.

A few decades ago, consumers had two options for researching and purchasing products or services: They flipped through a catalog and completed a sale through the mail or phone, or they walked into a store. Consumers' options have grown with the advancement of technology in recent years. While some now prefer the ease of the Internet or the convenience of their mobile devices, data suggests that shoppers are still relying on those more traditional channels for a portion of their buying experiences.

Tags : atg, cross channel commerce, multi channel, consumers, catalogs
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Published:  Mar 26, 2010
Length:  16
Type:  White Paper