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Nine Strategies for B2B's Greatest Lead Generation Content Tool: The White Paper

By: emedia

Over ten years and seven thousand white papers promoted, emedia has found patterns among these offers to identify nine primary white paper uses or applications.  From real-life mini-case studies from across the B2B universe, learn how B2B marketers apply the white paper model to:
-Set Themselves Apart within a Crowded Market
-Nurture Prospects, and Get them Sales-Ready
-Help Prospects Select the Right Vendor
-Help Sales Teams Close Business 
- And More

Take your lead generation program to a higher level. “Download Nine Strategies for B2B’s Greatest Lead Generation Tool: The White Paper” today.

Tags : emedia, lead generation, white paper, b2b, roi, marketing tools, plans, interactive marketing
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Published:  May 26, 2010
Length:  10
Type:  White Paper