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Big Fish, Small Pond or Small Fish, Big Pond

ZIGZAG Marketing, Inc.

If you're a big fish in a small pond, you're probably one of the leaders in the market space you've defined as your pond. Conversely, if you're a small fish in a big pond, you're probably trying to be too many things to too many people, which dilutes your strengths and takes away any competitive advantage you might have. Which category do you fall into?

Tags : strategic planning, strategic marketing, loyalty and retention, product planning, product lifecycle management, zigzag
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Published:  Feb 13, 2007
Length:  2
Type:  White Paper